Expanded Content Labels

Today, more than ever before, consumers require a lot of information before they make a purchase decision. So how do you provide all this information without sacrificing your branding? We’ve got the solution: an Expanded Content Label (ECL).

Triple your Print Space

Using three panels for printing, you can put your advertising/branding front and center, while listing ingredients and regulatory information on the back and base panels.

Offer Promotions and Contests

Use the hidden panels of an ECL to offer rebates, promote contests or sweepstakes, or as a supplement to your advertising campaigns.

Interact with the Consumer

An ECL allows another level of interaction with the consumer above and beyond a traditional label.

At Imprimus, we developed our own method to print ECLs in a single-pass. The results: perfect color matching across panels, improved efficiency (lower cost to you), and the ability to print up to 7-colors on one of the panels (including 4-color process printing). We also offer multiple material options, a notched base for easy opening, and improved re-sealability.

Need more space? No problem. We also offer booklet labels. These heavy-duty booklets have more hidden panels than traditional ECLs. Booklets are a great option when you have large amounts of information to be communicated in a limited space.

Expanded content labels (ECLs) are the ideal way to increase “real estate” available for information about your brand, company, or product. By using an ECL, you effectively triple your print space, which means you can add all necessary regulatory copy and additional product specifications without diminishing your ability to promote your brand or highlight the benefits of your product. In addition, ECLs allow consumers to interact with your products–making them the perfect medium for promotions, recipes, games, sweepstakes, and contests.